At Intrigue we work with many businesses that are completely new to Facebook for Business. Our service is designed to get companies off the ground with their marketing activity, with as little hassle as possible. Many businesses and business owners come to us because they simply don’t have time for marketing and need a reliable contractor for social media. Others just don’t know much about Facebook for business at all, apart from that it’s really really, effective, and everyone else is doing it.

For the Facebook newbies we start by setting up the page for our clients, but as we work together we educate our clients too, slowly evolving their understanding of what Facebook is, does, and what those stats “insights” mean. Here’s our quick reference guide to Facebook jargon, to help interpret some of those technical terms to provide a better understanding of what the biscuits is going on with all those graphs and numbers.


Many marketeers would argue that Facebook “reach” is the most important statistic. Reach refers to the number of newsfeeds that a post has appeared in over a set period of time. You can see the reach for each post on the post itself, and you can see the combined reach of all your posts in the “Insights” tab. Unless you have a lot of interactions on your posts (likes, shares, comments etc) then it is very likely that your reach will be less than the total number of page fans that you have.


The bit along the top of your page has a tab named insights… which gives you insight into your page’s performance over certain periods of time; currently “today”, “yesterday” the last 7 days, or the last 28 days. There are different sections on the overview page that all give you some interesting info about types of posts, engagement levels, times, new likes and so on.


The number of people “engaged” or the “engagements” total on your boosted posts or organic posts statistics are counted by the number of people that hit “like” “love” “haha” “wow” “sad” or “angry” plus the number of people that have shared the post, or commented on the post, plus the number of clicks on the post or the post’s link.

Organic vs Paid Reach

Organic reach means people that have seen posts in your newsfeed by chance. For example, they already like your page, they were searching for terms used in your post or on your page and found it, their friend liked or shared a post from your page or they saw it in the newsfeed of a group. Paid reach means that these people have seen your page only because you paid for advertising and would not have been shown the post/page otherwise because they don’t have a connection to the page yet. Confusingly it is sometimes also possible to reach some of your less engaged page fans by paid reach only too, because they are so disengaged that they would be very unlikely to see any of your posts otherwise.


This is the front page of Facebook that you land on when you log in. It’s where you see all the content – who’s had what for dinner, who’s having a new baby, who got drunk last night and so on. It’s also where boosted / sponsored posts and organic page posts show up too.

This is just a very quick overview of some key terms. Subscribe to our newsletter for more helpful tips for marketing your business.

If you’re ready to get started with Facebook for your Business and want an affordable solution then consider our social media management packages, which start from just ¬£165 per month including advertising spend.